ILCE-7M4/ILCE-7M4K

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Title “Beyond Basic”

Caption “For a new generation of imagemakers”

Wide still shot of terraced rice paddies in hilly landscape with low cloud, with wide depth of field and very little bokeh

Close-up still of colourful bird on branch with shallow depth of field and significant background bokeh

Close-up still of dog on lead

Wide slow-motion shot, incorporating a cut, of female model approaching camera in low position in building atrium and looking down into it

Slowly dollying upward shot of flowers with sky background

Slowly dollying wide shot in low light of river and boats with red sky after sunset

Monochrome slow-motion portrait of female model raising hands above head, with focus initially on the hands, transitioning to the face

Close-up slowly dollying front view of camera body and top of lens

Close-up slowly dollying top view of camera body showing controls

Close-up slowly dollying rear view of camera body with LCD screen extending outward to left, then rotating about horizontal axis

Close-up slowly dollying upper rear view of camera body from left to right showing viewfinder and various controls

Caption “α7 IV” over front left view of body with lens mounted, rotating into frontal view

Four-way title split screen:
(1) Title “Still” over shot of user pointing camera at the viewer;
(2) Title “Movie” over shot of camera shooting movie handheld with LCD screen extended and mic and wind screen attached;
(3) Title “Hybrid” over close-up of rear of body showing controls;
(4) Title “Communication” over rear view of camera with mic and wind screen attached, mounted on grip as tripod with shot of vlogger visible on LCD screen

Title “Still” over shot of user pointing camera at the viewer

Captions “Newly developed 33 MP* full-frame back-illuminated CMOS image sensor” and “Exmor R_TM CMOS Sensor” logo over drawing of camera body showing sensor

Caption “High resolution” over wide still showing two rowers in kayaks on river with background forest / jungle

Caption “Wide ISO sensitivity range expandable to ISO 50-204800” over wide still showing illuminated bridge at night with background buildings and very little bokeh

Caption “Wide 15-stop dynamic range” over wide still of dark hills and clouds with sun behind

Caption “Latest image processing engine BIONZ XR” over close-up showing two chips, both with legends “BIONZ XR” and “SONY,” mounted on a printed circuit board

Caption “Rendering the soft textures of human skin” over close-up frontal, then nonfrontal, portraits of female model

Titles “10 presets / 8 parameters” and “Creative Look” over five-way split screen showing stills with different cinematic looks

Captions “10 presets / 8 parameters” and “Creative Look SH” over extreme close-up still of flower with bright and soft colours and very narrow depth of field, so that bokeh is visible even on the front and back of the same flower, with very heavy bokeh on deeper background

Captions “10 presets / 8 parameters” and “Creative Look VV2” over extreme close-up still of water droplet on blue-green textured background, and moderate background bokeh

Captions “10 presets / 8 parameters” and “Creative Look FL” over wide and clear shot of lighthouse against blue sky streaked with clouds, and little bokeh

Captions “10 presets / 8 parameters” and “Creative Look IN” over indoor shot of tools and hardware hanging on wood-panelled wall with some bokeh on background wall

Captions “10 presets / 8 parameters” and “Creative Look BW” over monochrome head-and-shoulders profile portrait of female model

Caption “759 AF points 94% of coverage*” over shot of young girl, running on grassland, initially overlaid with array of 33 x 23 = 759 small green squares covering most of the image area, plus another pale blue array covering a slightly smaller area; then as the girl runs from side to side of the image and approaches the camera, the AF points covering her are illuminated, illustrating how focus is maintained on her as she moves

Caption “Real-time Eye AF for humans 30% improvement in detection accuracy” over clip of female subject turning 360 degrees; green square initially appears around her face showing operation of Face Detection; then as she turns away, a green square with double sidebars shows the operation of Real-time Tracking on the back of her head; then as the face becomes visible again, the green rectangle around the face appears again, followed by a small green rectangle around one eye, illustrating the operation of Real-time Eye AF for humans

Caption “Real-time Eye AF for humans 30% improvement in detection accuracy” over still of the same female subject with the face in focus and some foreground bokeh on an object in her hand, closer to the camera

Caption “Real-time Eye AF for animals” over clip of a dog on a beach, approaching the camera with a small green square surrounding one eye illustrating the AF tracking of the eyes

Caption “Real-time Eye AF for animals” over two stills of the dog on the beach, in focus due to the operation of Real-time Eye AF for animals

Caption “Real-time Eye AF for birds” over clip of colourful bird in tree, with the bird’s left eye surrounded by a green square illustrating operation of Real-time Eye AF for birds which maintains focus on the bird’s eye as it moves

Caption “Real-time Eye AF for birds” over two stills of birds in flight, with insects in their beaks, and background bokeh

Caption “Real-time Tracking” over movie clip showing BMX cyclist riding around cycle park; then a small green square surrounds one eye illustrating the operation of Real-time Eye AF; then when the face turns away, a green square with sidebars surrounds the head illustrating the operation of Real-time Tracking which maintains focus on the subject as he moves

Caption “Real-time Tracking” over a series of three stills showing BMX cyclists at the peak of jumps, in focus despite significant subject motions

Caption “Up to 10 fps with AF / AE (Mechanical shutter / silent shooting)” over a clip showing a user employing continuous and silent shooting to shoot a sequence of stills of a skater in action at a skateboard park; then an array of 10 frames covering the sequence; finally, one of those frames is selected and displayed as the best still shot of the action

Captions “Uncompressed RAW + JPEG : 828” and “Compressed RAW + JPEG : more than 1000” over a clip showing rear view of camera and LCD screen displaying continuous shooting of female model; then split screen with continuously-shot images scrolling at left, and the camera’s LCD screen display at right, with expanded counter showing the image format “RAW” and the number of images that can still be shot (over 2,300 in this case)

Four-way title split screen:
(1) Title “Still” over shot of user pointing camera at the viewer;
(2) Title “Movie” over shot of camera shooting movie handheld with LCD screen extended and mic and wind screen attached;
(3) Title “Hybrid” over close-up of rear of body showing controls;
(4) Title “Communication” over rear view of camera with mic and wind screen attached, mounted on grip as tripod with shot of vlogger visible on LCD screen

Title “Movie” over shot of camera shooting movie handheld with LCD screen extended and mic and wind screen attached

Caption “10-bit 4:2:2 All-I XAVC S-I^TM up to 600Mbps” over movie clip showing a wide shot of a river flowing past heavy forest or jungle foliage

Caption “Highly efficient XAVC HS^TM (MPEG-H HEVC / H.265)” over movie clip showing a female subject sitting on a bench with moderate background bokeh, then clip of female model approaching camera in low position in building atrium and looking down into it

Caption “Full pixel readout without binning in 4K, and 7K oversampling” over diagram with images showing building atrium; left (oversampled) image caption “7K” with dimensions 7032 x 3958; right (smaller) image caption “4K” with dimensions 3840 x 2160

Caption “4K 60p* / FHD 120p” over slow-motion clip of young girl running in play area, then slow-motion clip of female model in building atrium with hair flowing

Caption “S-Cinetone^TM for cinematic look” over clip of female model smelling flowers; then over almost the same clip in split screen with left caption “Standard (Picture Profile OFF)” and right caption “S-Cinetone (Picture Profile 11)” with more restrained and less red-hued colouration in right clip

Caption “Flexibility of grading with S-Log3 and S-Gamut3.Cine  15+ stops* dynamic range” over movie clip of kayak on river with adjacent forest / jungle; initial caption “Before grading” changes to “Graded” as left -> right wipe shows increased contrast and colours significantly more vivid in graded version. Same transformation is also applied to movie clip of a river in lowland area near sunset

Captions “10 presets / 8 parameters” and “Creative Look SH” over dollying clip of flowers looking upward with sky background

Captions “10 presets / 8 parameters” and “Creative Look IN” over indoor clip of helmets on wooden shelves

Captions “10 presets / 8 parameters” and “Creative Look BW” over monochrome head-and-shoulders profile portrait of female model raising arms above head

Captions “10 presets / 8 parameters” and “Creative Look VV2” over close-up clip of highly-coloured tropical fish

Captions “10 presets / 8 parameters” and “Creative Look FL” over zooming-in clip of lighthouse against blue sky and clouds

Caption “Wide AF area covering all image regions (96% x 98%)” over clip of BMX cyclist in cycle park, initially overlaid with rectangle showing 98% x 96% of the image area; white rectangle with sidebars surrounding the cyclist’s head shows the operation of Real-time Tracking maintaining focus on the subject as he moves

Caption “Real-time Eye AF for humans” over clip of female subject with the face in focus and a small white rectangle surrounding one eye illustrating operation of Real-time Eye AF; the face and eyes are momentarily obscured when she waves a streamer in front of her (with some foreground bokeh) but is reacquired quickly when the face and eyes become visible again

Caption “Real-time Eye AF for animals” over clip of a dog on a beach, approaching the camera with a small white square surrounding one eye illustrating the AF tracking of the eyes

Caption “Real-time Eye AF for birds” over clip of colourful bird on a branch, with the bird’s right eye surrounded by a white square illustrating operation of Real-time Eye AF for birds which maintains focus on the bird’s eye as it moves

Caption “Breathing Compensation for consistent angle of view when focusing” over sequence with caption “Off” showing focus transitions between female subject on sofa in background and flowers in foreground, with noticeable focus breathing, i.e. widening of the angle of view when the focus transitions to the foreground, and narrowing when it transitions to the background; then same clip with caption “On” showing the effect of breathing compensation, significantly reducing the focus breathing effect; then split screen showing the same sequences with left caption “Off” and right caption “On”

Caption “Active Mode optical image stabilisation” over movie clip of model in building walking toward camera as user walks backwards holding camera by hand

Caption “Active Mode optical image stabilisation” over split screen. Left caption “Without Active Mode”; right caption “Active Mode*” with almost the same clip of model walking in building in both, with right clip noticeably more stable

Four-way title split screen:
(1) Title “Still” over shot of user pointing camera at the viewer;
(2) Title “Movie” over shot of camera shooting movie handheld with LCD screen extended and mic and wind screen attached;
(3) Title “Hybrid” over close-up of rear of body showing controls;
(4) Title “Communication” over rear view of camera with mic and wind screen attached, mounted on grip as tripod with shot of vlogger visible on LCD screen

Title “Hybrid” and caption “still & movie” over close-up of rear of body showing controls

Caption “Still / Movie / S&Q dial” over close-up of rear of body showing Still / Movie / S&Q dial on top face

Caption “Menu for still” over close-up of “Shooting” menu displayed when Still / Movie / S&Q dial is set to “Still”

Still / Movie / S&Q dial rotates to “Movie”

Caption “Menu for Movie / S&Q” over close-up of “Shooting” menu displayed when Still / Movie / S&Q dial is set to “Movie”

Still / Movie / S&Q dial rotates to “Still”

Caption “Function Menu for still” over view of LCD screen showing “Drive Mode” menu item

Still / Movie / S&Q dial rotates to “Movie”

Caption “Function Menu for movie” over view of LCD screen showing “Audio Rec Level” menu item

Still / Movie / S&Q dial rotates to “Still”

Caption “Buttons and controls are fully customisable for Still” over top and rear views of camera body showing controls, with those that are customisable in Still mode highlighted in white

Still / Movie / S&Q dial rotates to “Movie”

Caption “Buttons and controls are fully customisable for Movie / S&Q” over top and rear views of camera body showing controls, with those that are customisable in Movie and S&Q modes highlighted in white

Still / Movie / S&Q dial rotates to “Still”

Caption “Shooting Settings for Still” over close-up of LCD screen displayed when Still / Movie / S&Q dial is set to “Still”

Still / Movie / S&Q dial rotates to “Movie”

Caption “Shooting Settings for Movie” over close-up of LCD screen displayed when Still / Movie / S&Q dial is set to “Movie”

Still / Movie / S&Q dial rotates to “S&Q”

Caption “S&Q Mode” over close-up of LCD screen displayed when Still / Movie / S&Q dial is set to “S&Q”

Caption “Customisable Rear dial R for greater flexibility” over top and view of camera with R dial highlighted in white, with captions
“Av/Tv”
“Aperture”
“Shutter Speed”
“ISO”
“Exposure Comp.”
“White Balance (White Balance/C Temp)”
“Creative Look”
“Focus Area”
“Move AF Frame”
“Audio Rec Level”

Caption “5-axis optical in-body image stabilisation for a 5.5-step* shutter speed advantage” over clip with drawing of camera body showing sensor, mounted on image stabilisation assembly, remaining stable as the camera body shakes

Caption “3.68 million-dot* Quad-VGA viewfinder 37.3° FOV, and a 23mm high eyepoint” over clip with drawing of camera body showing viewfinder components

Caption “3.0 type 1.03* million-dot LCD panel” over rear view of camera showing LCD panel extending to left (rotating about vertical axis) then flipping over to be visible to the rear (rotating about horizontal axis); then reverse motions return the panel to its recess in the camera body

Caption “3.0 type 1.03* million-dot LCD panel” over rear view of camera showing LCD panel

Drawing of camera rotates in animation to upper rear right, and LCD screen extends out. Caption “Heat-dissipating structure for extended recording” over arrow graphics illustrating the internal heat flow away from the image sensor and image processing engine toward the rear; then drawing rotates to upper front left view, with arrow graphics illustrating the internal heat flow away from the image sensor and image processing engine toward the front

Four-way title split screen:
(1) Title “Still” over shot of user pointing camera at the viewer;
(2) Title “Movie” over shot of camera shooting movie handheld with LCD screen extended and mic and wind screen attached;
(3) Title “Hybrid” over close-up of rear of body showing controls;
(4) Title “Communication” over rear view of camera with mic and wind screen attached, mounted on grip as tripod with shot of vlogger visible on LCD screen

Title “Communication” over rear view of camera with mic and wind screen attached, mounted on grip as tripod with shot of vlogger visible on LCD screen, and vlogger herself in background with bokeh

Caption “Improved Imaging Edge Mobile connection settings” over close-up of camera with lens mounted held in user’s right hand, with smartphone held in left hand

Caption “First time pairing keeps connection 5 GHz . 2.4 GHz Wi-Fi for file transfer” over frontal view of camera and smartphone with Bluetooth logo, then Wi-Fi logo and graphic representing Wi-Fi transmission from camera to smartphone

Caption “USB Type-C® connector supports SuperSpeed USB 10 Gbps (USB 3.2 Gen2)” over frontal view of camera with graphic representing PC and USB cable connecting the camera and PC

Caption “Live communication with high quality image and sound” over rear view of camera with cable and PC graphics, with PC display showing image of vlogging session with “LIVE” indication, picture of female vlogger applying make-up and scrolling comments from viewers; then shot of the vlogger and camera from the side, with camera mounted on shooting grip opened up as a tripod, with mic and wind screen attached; then simulated view of the vlog as viewed on a remote display with vlogger’s username “sally_128”, “LIVE” indication, counter showing 652 viewers, and scrolling viewer comments

Caption “α7 IV” over upper front view of body with lens mounted, rotating into frontal view

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