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TVs / Displays

TVs / Displays
X90L / X91BL | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90L Series

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X90L Series
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Crisp and bright, enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

Screenshot showing fairground ferris wheel

Contrast intensified.
Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Detail of corner of TV showing white dots and fairground ferris wheel

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR™, our Full Array LED with XR Triluminos Pro™ delivers natural shades in every detail.

Screenshot showing multicoloured shell patterns
Split screen showing two candle-shaped cones of colour, a smaller one on the left and a larger one on the right with the enhanced colours and textures of XR Triluminos Pro
More vivid colours and realistic than conventional TV

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.0
Split screen of cat's head with right side showing the extra detail after XR 4K Upscaling

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Split screen of news bulletin with right side showing how XR Clear Image improves clarity
Noise is reduced, making broadcast and online videos much clearer and easier to view
Split screen of bird in flight with right side showing how XR Clear Image reduces blur in fast-moving wings
Blur is minimised so action stays smooth

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Image of a surfer riding a wave

Studio quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.012
Man working in a studio on a production edit

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.012
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Screenshot showing logo of BRAVIA CORE

BRAVIA CAM

Every picture, optimised to your position in the room

BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.0
Split screen graphic showing a person watching TV from afar and a person watching from up close

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