TVs / Displays

TVs / Displays

Front view of BRAVIA 7 with screenshot of red and orange water droplets
BRAVIA 7 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA 7

NEW
BRAVIA 7

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%. 

Graphic showing two people sitting on sofa watching wall-mounted TV with circular highlight of CDs and bottle to left and Sony box to right

Keep brightness. Save Power.

Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.
Graphic showing two TV screens with three power symbols above the TV on the left and two power symbols above the TV on the right

Check your eco settings. See your power usage.

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.01
Screenshot showing trees and hills with Eco Dashboard menu below and Power saving mode highlighted

Made with recycled plastic

Designed to be sustainable. Our compact Eco Remote0 uses approximately 80%1 recycled plastic.2
Top half of remote commander

Beautiful design. Made durable. With less virgin plastic.

Think of the planet. Our TVs use Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.0123
Graphic showing three circles connected by arrows: the first circle contains CDs and a bottle, the second circle recycled materials and the third circle a BRAVIA TV

Less packaging. Less CO2.

Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.0
Graphic showing two trucks, one above the other connected by an arrow and the words SIZE 15% and CO2 15%: the first truck has a large exhaust cloud of CO2, the second truck a smaller exhaust cloud of CO2